Levi’s is presenting its first TV ad from its recently launched “Live in Levi’s” global campaign that revolves around the idea that you can do anything in your Levi’s jeans, just don’t bore them.
As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer in mind. Together, they developed a customized user-friendly mobile ad system that reacted to what was being shown on TV during real-time games.
Heineken is rolling out a new geo-centric digital effort called «Where Is Next» that comes as part of the “Cities of the World” campaign, started in mid-May. The new activation, devised in collaboration with R/GA London, uses the hash tag @wherenext across several social-media sites as a a social compass that lets users discover the hottest locations across their cities each night.
Kenzo has collaborated with Toilet Paper art magazine’s creative team for a new episode of the somewhat surreal advertising campaign for the fashion label’s FW 2014 collection of Men, Women, Kids and Accessories. The effort builds on the same somewhat eccentric, playful and vibrant approach that was used in the previous two installments.
Virgin Holidays is presenting a free digital magazine, Unleashed, for iOS and Android devices to provide avid travelers with an insight into the best places to visit around the globe. The content encompasses reviews on various locations ranging from Kwazulu Natal, where the Zulu tribes live, to Costa Rica waterfalls and Jamaica.
McDonald’s recreates the best moments of the ongoing World Cup tournament just in case you’ve missed the matches or want to revive key points of the games. The fast food giant, which is one of the major sponsors of the event, has launched a series of super short animated spots that feature golden french fries, the brand’s signature product, that comes as football players on the pitch.
Google has harnessed its map pins power to create an awesome trivia game online. The game called “Smarty Pins” asks users to indicate the places on the world’s map that correspond with the question in the card. Players start with 1,000 miles (or 1,609 km, if they are based outside the USA), and with each incorrect answer the number of miles decreases by the distance between the correct location and the wrong place the player has pinned.
Sony Xperia is calling the international community of music artists to participate in its Talenthouse competition for a chance to receive a digital single deal with Sony Music UK. As part of the competition, the brand asks musicians, bands or singer-songwriters to create and submit an original track to the contest page. The best one will get the dream prize.