Apple has released a new spot that revolves around parenting love and illustrates how iPhone can be used in connecting with kids and getting engaged into their development. The 1-minute spot, created in-house, features the use of a variety of kids-focused apps and applications for adult consumers that help parents be better moms and dads.
Levi’s is switching from an energy-packed “Go Forth” message, which has been used for the past five years, to a personal experience approach in its new promotional campaign “Live in Levi’s.” The multi-channel effort, developed by FCB and The House Worldwide, builds on real life stories of people who choose to wear Levi’s jeans for various occasions, throughout their life.
The ongoing football championship is a great occasion for raising awareness about things that are even more important than a good game. Neymar da Silva Santos Júnior, a celebrated football player from Brazilian national team and Spanish FC Barcelona, on behalf of the Waves for Water nonprofit is rolling out a new campaign in partnership with PayPay to bring drinkable water to deprived regions of Brazil. The Competition for Good site seeks donations from around the globe, asking people to donate for their countries and help them win— at least, in water-providing contest.
MINI is rolling out another visual competition dedicated to reimagining the world around us. This time, the auto brand is calling the creative visual artists to picture a variety of roads, actual and symbolic. The brand calls the community to get inspired by the MINI Countryman in creating their works.
BIC, the ballpoint pen brand, has launched a digital crowdsourcing campaign, encouraging people from all across the globe to share their personal and unique handwriting style. The goal is to create a universal typeface, which will be an epitome of emotional physical connection between people in the era of digital.
IKEA, a recognized and much-loved expert in arranging home spaces across the globe, has released a report that sheds light on contemporary morning rituals. The new report, titled “Life at Home: A World Wakes Up,” provides a sneak peek into how people wake up, have breakfast, interact with family members, and many more, in eight big capitals across the globe—Shanghai, Moscow, Berlin, Stockholm, New York, Paris, London and Mumbai.
Dr Dre’s Beats Electronics is celebrating the forthcoming FIFA World Cup with a large-scale themed campaign, #GameBeforeTheGame, that revolves around a plethora of pre-game rituals of football celebrities. The effort by R/GA London & LA promotes the Solo2 headphones and the role they might play in the pre-game activities.
Louis Vuitton is celebrating its symbol, the Monogram, with an impressive collaboration that engages six “renowned and creative iconoclasts” from diverse fields—Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo. They were challenged with a task to develop a piece of luggage or a bag that would sync both with their creative attitude and the brand’s ethos based around daring innovation.
LinkedIn is rolling out its global campaign, The Picture Yourself, that focuses on success and personal stories of four people who reached big on their professional path. The initiative goes from direct relation to career goals to plans and aspirations, asking the audience “What’s your dream?” As part of this campaign, a local effort in the UK was launched, marking the first-ever LinkedIn’s brand campaign on the market.
To celebrate the power and success of LGBT athletes in international sports competitions, YouTube is launching a new effort that features a range of sport celebrities who have declared they are gays or lesbians. The idea of the 2-minute video, the centerpiece of the effort, is to show that everyone has the right to be what he or she is and play the sport he or she really loves.