Apple has released a new spot that revolves around parenting love and illustrates how iPhone can be used in connecting with kids and getting engaged into their development. The 1-minute spot, created in-house, features the use of a variety of kids-focused apps and applications for adult consumers that help parents be better moms and dads.
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Levi’s is switching from an energy-packed “Go Forth” message, which has been used for the past five years, to a personal experience approach in its new promotional campaign “Live in Levi’s.” The multi-channel effort, developed by FCB and The House Worldwide, builds on real life stories of people who choose to wear Levi’s jeans for various occasions, throughout their life.
The ongoing football championship is a great occasion for raising awareness about things that are even more important than a good game. Neymar da Silva Santos Júnior, a celebrated football player from Brazilian national team and Spanish FC Barcelona, on behalf of the Waves for Water nonprofit is rolling out a new campaign in partnership with PayPay to bring drinkable water to deprived regions of Brazil. The Competition for Good site seeks donations from around the globe, asking people to donate for their countries and help them win— at least, in water-providing contest.
MINI is rolling out another visual competition dedicated to reimagining the world around us. This time, the auto brand is calling the creative visual artists to picture a variety of roads, actual and symbolic. The brand calls the community to get inspired by the MINI Countryman in creating their works.
IKEA, a recognized and much-loved expert in arranging home spaces across the globe, has released a report that sheds light on contemporary morning rituals. The new report, titled “Life at Home: A World Wakes Up,” provides a sneak peek into how people wake up, have breakfast, interact with family members, and many more, in eight big capitals across the globe—Shanghai, Moscow, Berlin, Stockholm, New York, Paris, London and Mumbai.