Italian fashion giant Gucci has teamed with a roster of female celebrities to launch a new global campaign, Chime For Change, aiming to empower women across the globe. Beyoncé Knowles, Salma Hayek and Frida Giannini, Gucci’s creative director, have become the ambassadors of the new initiative, announced at the TEDxWomen luncheon yesterday, February 28. The effort is designed to inspire girls and women in different parts of the world to be bold, strong and enthusiastic about claiming their right for a better life.
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Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale. According to the research, the global sales of natural colors exceeded those of artificial ones, meaning that food and drink products all around the world now feature more organic components than before.
Running and working out in a gym are traditional ways to exercise, but sometimes life wants us to be more creative finding ways to burn calories. Nike launched its innovative Nike+ FuelBand over a year ago to help athletes from all around the globe to keep track of their daily physical performance. To celebrate the 1st anniversary of the device, Nike collaborated with a team of artists, coaches and other original thinkers to create a digital art NikeFuel Zine, celebrating “the breadth of physical activity.”
Miss Dior is spreading the spring and feminine spirit with its latest “La Vie En Rose” advert. It is the second time Sofia Coppola and Hollywood A-lister Natalie Portman have collaborated on a commercial for the perfume brand, with the first spot launched back in 2011. To highlight the sweet and romantic atmosphere, the ad features a plethora of white, cream, red and pink roses just everywhere.
Following Apple, Microsoft, BlackBerry and Google, Mozilla is launching its own Firefox OS to be used in smartphones from Alcatel, LG, ZTE and later Huawei, all powered by the Qualcomm Snapdragon™ chipset. Unlike rival iOS and Android OS, Mozilla’s OS is a free, open-source technology that provides more freedom to mobile carriers and, more importantly, to developers, enabling them to develope every feature as an HTML5 application.
Stop-motion is one of the favourite video techniques embraced by fashion brands like Louis Vuitton and Fendi. Another luxury brand, Hermès, uses an object animation in its latest campaign dubbed “Vive Le Sport” (“Long Live Sport”). There are four short spots directed by Simon Cahn that capture the spirit of the coming spring.