Acer has tapped Megan Fox for its new film promoting the Acer Aspire S7 Ultrabook inspired by Intel. The brand decided to leverage the celebrity’s love for dolphins (she once narrated the documentary Na Nai’a: Legends of the Dolphins) and made this passion the theme of the new 1:30 film. In the video, Megan Fox stars as Megan Fox and is changing her life, starting a new study that will allow her to talk with dolphins.
international
IKEA launches an ambitious effort dubbed People & Planet Positive aimed at making the world’s energy consumption as sustainable as possible by 2020. The new strategy outlined by the brand in the recently released People&Planet Positive plan. The goal of the new effort is to make the company energy independent and help people across the globe to live affordable and sustainable life thanks to IKEA’s products. The company has also released an inspiring 3-minute video called “Your home + our planet = our home” to tell about its commitment in a more visual way.
Levi’s is presenting a series of limited-edition T-shirts, designed by Brazilian-born artist and activist Vik Muniz, renowned designers The Campana Brothers, visual artist Mark Bradford, and director Carlos Saldanha. The first of them arranges workshops at the Rio de Janeiro arts and technology school, Spectaculu, where he provides in insight into how visual arts and technology are blending together to deliver stunning results. The new Levi’s tees line titled “Friends of Vik Muniz for Spectaculu” features impressive designs, which are a way more that a tees pattern—they work as real pieces of art and evoke strong emotions in those who can feel other people’s pain and joy, despair and creative mood.
The fashion giant Louis Vuitton is a recognized traveling expert—on the annual basis, it releases its Louis Vuitton City Guide books to help people discover more about the cities they are going to visit or the cities where they already live. The printed guides traditionally include new revised addresses of stunning establishments, must-see hot spots, fine-food destinations and more. In addition, the brand offers people around the globe to get a sneak peek into the book by watching a short inspiring video dedicated to the city. The new series of spots for Louis Vuitton City Guides 2013 were shot by director Romain Chassaing, who managed to reveal the unique nature of each city’s in less than 3 minutes videos.
YouTube has introduced its newest tool, Campaigns, for non-profits, which helps create online initiatives aimed at raising awareness and increasing the number of views or subscribers, and track the progress of the initiative. The new feature was launched as part of the YouTube Nonprofit Program, and helps see in a “thermometer mode” how many people have viewed the campaign (in percents).