Nokia joins Samsung in attacking Apple’s iPhone5 model. Two weeks after the S-brand released its video mocking the latest product from Apple’s portfolio and poking fun at iPhone-addicts, the Finnish mobile phones manufacturer launched a less ironic video, which focuses on colour. While Samsung video is referring to the technical characteristics of the Galaxy and iPhone devices, Nokia highlights the colour options available with its new Lumia 920 and the dull colour palette of the new iPhone.

Social networks have become one of the most preferred platforms for launching new campaigns, but marketers do want to know how effective their promotions in such media are. To help brands measure the impact of their promotions  through Twitter Promoted Products, the micro-blogging service has teamed up with Nielsen—together, they have developed a “newest tool for our advertising partners, brand impact measurement for Twitter.”

As cold days are approaching, warm knitted wool items seem to be among the most desired accessories for the upcoming chilly season. Knowing that the best knitted pieces are the ones made by yourself or your close friends and family, MINI has teamed up with lifestyle knitting label Wool and the Gang to release sets named the “MINI & Wool and the Gang” the LULA HOOP scarf kit for passionate knitters. With this move, the auto brand pays tribute to this DIY trend (quite contemporary in fact thanks to guerilla urban knitting), plus allows its fans to put the warms of their hands into the self-made scarf.