Lanvin goes real unveiling common people, rather than models in its fall and winter advertising campaign. Creative director of the French house Alber Elbaz has chosen women and men ranging in age from 18 to 80 to feature in a new photo series by photographer Steven Meisel in New York.
international
The Mountain Dew beverage brand has launched a global campaign to support the upcoming long-awaited ‘The Dark Knight Rises’ movie in nearly 20 countries around the globe, in Americas, Europe, Asia and the Middle East. Prior to the launch of the international activation, which will include on-pack promotion, in-store displays as well as TV, cinema, radio and digital advertising, the brand kicked off a promotion in the US, which includes the DEWGothamCity.com platform to engage fans online.
For real collectors, owning something is not enough, they strive to swap their valuable items with others. This philosophy is behind new Nike’s project Nike Shoe Boxxxx in Japan, which invites the brand’s consumers to create virtual collections of Nike sneakers. The new initiative has been rolled with the dedicated app on Facebook, allowing users from around the globe to reveal their inner sneaker enthusiasts and collectors.