Diesel has entered the zone of video games by teaming up with The Sims owned by Electronic Arts Inc. to add a touch of its legendary style to a virtual gaming space. The clothing and furniture items from Diesel’s 2012 Spring/Summer collection were taken into the world of The Sims—now, gamers can choose apparel and home décor pieces to make the life of characters brighter and more stylish. The Sims 3 Diesel Stuff Pack new catalogue features items from Diesel and its younger lifestyle brand 55DSL as well as the home furnishings line, allowing to create unique looks and interiors within the gaming space.
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Heineken demonstrates how the beer can improve the settings. The iconic beer brand, which impressed the audience with its hilarious ad films ‘The Entrance’ and ‘The Date,’ developed by Wieden & Kennedy, now extends its Heineken Legend storyline with a 1:30 spot, created by TBWA/Neboko Amsterdam. In the new spot, in which one may find some similarities with Stella Artois’ ‘Apartomatic’ advert, the interiors of a dirty, gloomy, almost empty and bar is changed dramatically as Heineken beer is poured into a glass.
To spread the word about its partnership with Warner Bros. Pictures to promote The Dark Knight Rises, Nokia has launched Film Week at Nokia Connects hub, celebrating world’s classics and latest movies. Nokia has kicked off a competition, #NokiaFilmChallenge, which encourages Nokia fans to turn into their favourite movie characters.
Siemens approached OgilvyAction with a task to create a stunning symbol of the brand’s achievements in the technology field. The icon was to be developed to represent Siemens at COP 17 (the United Nations Framework Convention on Climate Change (UNFCCC )) last year, and the agency’s creative team decided to develop an installation that would reflect both Siemens’ style and the cultural background of the location
Google, which unveiled a bunch of new products at Google I/O last week, is committed not only to providing its users with more refined services and online experience, but also to sharing its knowledge and expertise with aspiring developers, contributing to the future of the web (and Google itself). The internet giant, which has been engaging younger generation of developers through its programs and seasonal sessions for quite a long time, has launched an online destination, Google Developers Live, which works as “a place for developers to connect face-to-face with Google engineers as well as each other in a live setting,” states the company in a blog post. In addition to this, the king of the web has initiated another two programs, Google Developers Academy and Google Developers University Consortium, which allow users to study when it’s convenient for them, not in real time only.