The fan communities of Nike are Levi’s have been united by great news—the two apparel giants have collaborated on a new collection, which will arrive in stores across the globe in mid-summer. The new line of high performance denim for skateboarding marries the style and approaches of the two apparel gurus. According to the note on the official Nike website, “the 511 Skateboarding is built specifically for skateboarders and integrates Nike’s innovative Dri-FIT and vectran technologies, coupled with Levi’s timeless design, meticulous craftsmanship, and popular fit of the 511 Skinny.”
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Diesel knows no borders when it wants to impress its fans. The apparel brand, which has made a shocking tongue-in-cheek therapy the major element of its advertising campaigns, is introducing a new male underwear line with an ironic art twist. The new project, The Art of Color—which has become the third installation of the Diesel Fresh&Bright campaign, is revolving around the art of coloring underwear. For the promotion, the brand teamed up with Swiss/French artists Ben (Benoit Créac’h) & Julia (Julia Gaudard), who developed three totally unpredicted interactive installation, each dedicated to one of the cuts.
The international brand consultancy Interbrand has revealed the global companies with the most eco-oriented missions and achievements in its second annual Best Global Green Brands Report, based on consumer research and performance data provided by Deloitte (data based upon publicly available information). On the dedicated page, one may find the list with a description of eco policy as well as the link to the description of environmental policy on the companies’ websites, related articles as interviews with brand leaders to get an insight into the modern eco-minded approaches and visions.
Coca-Cola is committed to supporting young filmmakers by launching numerous cinematic competitions targeted at younger creative talents—directors, scriptwriters, cameramen and producers—under its major brands. This time, the Coke Zero diet soda brand and MOFILM are inviting aspiring film producers to compete for a chance to work with Forest Whitaker and Phillippe Caland from Junto Box on developing a script for a feature movie.