McDonald’s, the official restaurant of the Olympic Games, is celebrating 100-days-out from the Games with a roll out of its Champions of Play program announced in the beginning of 2012. Created for 6—14 years old kids, the program is aimed to provide them with more information on healthy nutrition in a fun way.
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The fashion house Louis Vuitton is known for its love for travelling, which is reflected both in its accessories lines and guide books. The brand is releasing a new series of spots dedicated to the theme of travelling around the globe and the most popular transport to get around the cities, taxi. The first episode in the Taxi Encounters series, telling about London taxis, premiered on the official website of the brand in September 2011, and now is followed by the spot about Venice.
Diet Coke is launching a new set of bottles inspired by Jean Paul Gaultier’s iconic creations. Earlier this spring, the soft drinks brand announced partnership with its new creative director, the world famous fashion designer Jean Paul Gaultier, who developed new chick Diet Coke bottle designs based on his iconic models and fronted the whole campaign. Following the launch of a series of adverts, in which the designer appeared as a shrink, paparazzi and a private detective, a new round of campaign has been revealed. Now the brand presents new bottles, and one of them is ‘dressed’ in Madonna’s iconic outfits, devised by Gaultier.
Pandora, one of the most popular personalized radio services has rolled out the ‘Inside the Music’ program, in partnership with Intel. The program offers users the opportunity to explore behind-the-scenes of the Pandora Music Genome Project providing them with all necessary information on their favorite music.