Twitter, which is predicted to become the London 2012 major news platform (de facto), is developing more features to provide its users with an opportunity to communicate without barriers. The micro blogging service, which is gaining momentum in Brazil, Germany, India, and Japan now after winning the US and UK, is now testing its translation option, which will allow people to understand tweets in other languages. The translation is made automatically via Bing Translator—the experiments started last week with the option available only to a bunch of users. So far, Twitter doesn’t say when the translation feature will be rolled out to all users.
international
The Guinness beer brand is encouraging public around the globe to show their love of the Ireland’s national holiday St. Patrick’s Day (which is known and celebrated outside the country as well) and help the brand to set a new Guinness World Record on March 17. It’s not the first time when brands are calling their fans to help them achieve big goals—last year, Oreo gathered most Facebook likes for one post in 24 hours and Lynx ‘hosted’ the most massive simultaneous shower-taking event. Just like the cookies brand, Guinness is also using its digital hubs, the brand’s Facebook page and www.Guinness.com, to gather the most people possible for ‘The Largest St. Patrick’s Day Celebration.’
After the last year’s scandal with Greenpeace, Mattel is running a new global marketing campaign to promote its Barbie doll brand. The more than 50 years old brand encourages girls to ‘See What Happens When You Play with Barbie.’ The TV commercials are complemented by an augmented-reality online destination and apparel for girls.