The Coca-Cola сompany announced it will provide a global database of water risk information to help organizations make more informed and sustainable decisions.
international
Ahead of the world premiere of the new MINI Coupé at the IAA International Motor Show, BMW is launching a campaign to engage more fans of the tiny car before the launch of the new two-seater model, the latest one in the MINI family. The marketing initiative dubbed ‘Another Day. Another Adventure,’ developed by Amsterdam-based agency BSUR, is rolling out across TV, radio, print, outdoor and the social media platforms, inviting drivers of the small cars to live their life to the max.
Technology giant GE comes on the heels of Honda’s ‘Dream The Impossible’ documentary series and a range of similar initiatives by other brands, announcing the release of 30 documentary short films built around the theme of “the incredible human power of ideas and invention.” For the new project, the company teamed up with CINELAN, the publisher of three-minute non-fiction videos headed by Morgan Spurlock and Karol Martesko-Fenster, and a roster of celebrated documentary filmmakers.
The Italian coffee brand illy, which infuses coffee with art in its bespoke Art Collection, is extending the range of artist cups and saucers with a new limited-edition piece, created by celebrated Bombay-born sculptor Anish Kapoor, who’s been living in London for 40 years. The artist, known for his giant projects such as his huge Leviathan intallation in Paris or Cloud Gate in Chicago, this time switched to tiny sizes, but still applied his unparalleled approach and signature style to designing the cup. Just like most of his creations, the new illy coffeeware has a metallic touch and is dedicated to blending emptiness/fullness and external/ internal in one piece.
adidas Originals and Diesel—two brands, which represent bold spirit and innovative style,— have released a new collection of sneakers, which continues ‘The Colliding Worlds’ collaboration, started by them earlier this year. For the new limited edition range, the two iconic clothing and footwear giants mixed their attitudes, approaches and outlooks, creating unique products for its loyal fans.
2011 is a remarkable year for Coca-Cola and Nivea—in May, the soft drink giant celebrated its 125th anniversary, and the legendary skin care brand is marking its 100th birthday throughout the year with a multi-platform marketing campaign. Just like the beverage manufacturer, Nivea has released a book, the centennial report on the brand’s activity and its story of success in the world.