BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.

Starbucks is bringing more fun to consumer experience this holiday season by launching its first major augmented reality smartphone app featuring five Starbucks Holiday characters from the brand’s red coffee cups, Christmas Blend bags, in-store and more. This app, developed by Blast Radius, will be launched on November 15—it comes as a hilarious addition to the range of Starbucks’ applications, which includes the mobile payment and Card e-gift apps. It will allow consumers to play with the animated characters (they perform somersault and jumps when get tapped on) and win a prize for activating all of them (so far, the brand doesn’t unveil what exactly it will be).