The new technologies allured another luxury brand. Recently the perfume and jewellery maker Boucheron launched its own iPhone application to keep up with other Houses. The retro design of the app’s “interiors” creates an atmosphere of a refined French boutique. The secret of the brand’s popularity lies in its ability to keep strike a fine balance between historic heritage and innovation, which was shown this time again.
iPhone
The Van Cleef & Arpels luxury jewellery brand has stepped in the line of global companies with their own iPhone applications. Marking its centennial in 2006, the brand paid a tribute to its birthplace – a mythical and magical, enchanting city of Paris by creating a special collection “Une journée à Paris”, and also launched the application to commemorate the date and the launch of the collection.
Nike has launched its new iPhone application called ‘True City‘ with the tagline ‘Making the hidden visible.’ It provides the sportswear fans with a unique insight into six European cities. The insider team, sharing their most interesting finding with the public, creates super great content for guests as well as for residents of the megalopolises.