Yesterday, at a long-awaited press event at Cupertino, Apple unveiled three new products, two iPhones of the sixth edition and a smart Watch, as well as a revolutionary service of mobile payments Apple Pay.
According to Bloomberg’s anonymous source, Apple is expected to present a radically new mobile payments system in-built in a new iPhone 6 at the press event on September 9th. The system has been reportedly developed in collaboration with three world’s leading credit card companies Visa, MasterCard, and American Express. The terms of this collaboration are not disclosed.
Apple has released a new spot that revolves around parenting love and illustrates how iPhone can be used in connecting with kids and getting engaged into their development. The 1-minute spot, created in-house, features the use of a variety of kids-focused apps and applications for adult consumers that help parents be better moms and dads.
Apple has finally unveiled the long-awaited update of its iPhone range with two versions that offer an expensive/cheap alternative. The first one, iPhone 5S, is positioned as the most forward-thinking smartphone in the world and costs $399 for the 64GB model while the second, iPhone 5C, is touted as the most colorful smartphone yet and is priced at $199 for the 32GB model.
The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft’s campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.
The current economic climate could breathe a second life into packaging. It’s a win-win. The consumer gets their product in beautiful packaging at little or no extra cost that then goes on to fulfill a second life with its own intrinsic value. The brand lives on, building brand values, awareness and loyalty for a second life.
Stockholm Art Week encourages anyone in the capital of Sweden to become an artist and join the powerful art movement using digital technologies. During the event (February 11—17), an iPhone app is launched—the application created by M&C Saatchi Stockholm and developed by Sparkling Zoo, which can be downloaded here, enables you to paint with your feet in the digital space and see the result in the real life.