The new technologies allured another luxury brand. Recently the perfume and jewellery maker Boucheron launched its own iPhone application to keep up with other Houses. The retro design of the app’s “interiors” creates an atmosphere of a refined French boutique. The secret of the brand’s popularity lies in its ability to keep strike a fine balance between historic heritage and innovation, which was shown this time again.
The phone’s time is shown using a picture of their Paname watch, which works as a wallpaper. The app allows the user to try on the pieces from the collection without even visiting the shop. You just take a picture of your hand and then slide on the jewellery to see what it looks like. If you want to ask somebody’s opinion on what you’ve chosen, just send them the picture via the app.
If you want to make a purchase after the virtual tying on or take a closer look at the collections, you can find the Boucheron boutique with the help of the store locator in the application, which is available in English and French. The users also get updates from the brand and are informed of any new additions to the jewellery portfolio.
