Following in the footsteps of Absolut with its 4 million of uniquely printed bottles in 2012, Diet Coke has also tapped on the automatic personalization trend, using an advanced programmatic printing algorithm.
Israel
Coca-Cola Israel used the geo-fenced technology to celebrate consumers as they drove through with name-centric messages. As part of the “Share a Coke” global marketing initiative, the soda brand and Tel Aviv-based Gefen Team created a promotional effort called «Coca-Cola personal Road» that included personalized billboards set up along the route.