kids’ product

How to Leverage Children’s Emotional Triggers in Licensed Product Packaging

The article is written by Ted Mininni, President of Design Force Inc, USA

Marketers know how to trigger children’s emotions; how to trip the “have to have it” switch on. One of the best, often-sought ways to endear brands to children is the use of licensed characters on kids’ products. Yet this isn’t always a success. If anything, it can be a hit or miss proposition.

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When Making Kid Connections Don’t Forget the Parents

You are welcome to share your thoughts on this article written by Ted Mininni, President of Design Force Inc, USA

Marketers have increasingly directed their messaging at children. Even for adult brands. Getting kids to endorse specific brands of cars, food and beverages as well as other consumer products has borne fruit. Kids have more influence than ever over the brands their parents purchase for them, and they have an increasing say over all family purchases in general.

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Who are you kidding?

It’s that time of year again when we get sucked into the festive frenzy and with it the ever more blatant marketing to children and the endless, endless advertising…But, whilst TV and the Internet may still be huge communication channels of choice for this audience, the fragmentation of communication in recent years means that the opportunity for design expression has exploded. And, we need to think about just how we are designing for children and stop doing them a disservice by dumbing down.

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