At all times and under any circumstances, people will buy products while the world exists—we don’t talk about utopian societies, of course. With this, the only question here is what people’s attitudes to purchasing will be, which countries will start consuming more and which will switch to saving more.
Kraft Foods
Children from Chicago area spending holidays at home will have their fun with Kraft Foods. The company with grand corporate responsibility campaign arranges four one-day family festivals Kraft Great Kids Hoopla with free admission during all summer months and September. The program includes not only entertaining activities—children will also learn about the benefits of good nutrition, healthy eating and active lifestyles.
With more than 43 million Americans living below the poverty line, community houses have increasingly become the heart and soul of neighborhoods. In order to ignite hope and optimism in struggling communities, Maxwell House, with a history steeped in giving back, is putting a spotlight on these community houses through ‘Drops of Good: The Maxwell House Community Project.’
Triscuit Crackers, a 100% whole grain snack, joined non-profit Urban Farming and cities across the USA including Denver, Washington, DC and Minneapolis in declaring yesterday, April 12, ‘Home Farming Day’ to kick off the 2011 planting season and celebrate the idea that everyone, everywhere can grow their own vegetables and herbs. The announcement was made at a ‘Plant-a-thon’in New York City’s Madison Square Park where people could ‘plant and learn’ and join the ‘Home Farming’ movement.
Kraft Foods is extending its partnerships with Paula Deen Enterprises, Digitas and EQAL to launch Season 2 of the Real Women of Philadelphia online community and cooking competition. Building on the incredible success of the first season, home cooks nationwide are invited to upload videos showcasing their preparation of original recipes using Philadelphia Cream Cheese or the new Philadelphia Cooking Creme.
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc. In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.