On April 29, Prince William and Catherine Middleton (now the Duke and the Duchess of Cambridge) said “I will” at Westminster Abbey—and the time ahead one of the biggest events in Great Britain was a very busy period for brands and advertisers, since each of the big manufacturers in the U.K. just could not miss the opportunity to congratulate the royal couple on their marriage. Multiple limited-edition sets and lines, hilarious advertising and tie-up with social media—all this preceded the big day. Let’s take a look at how brands tapped into the royal celebrations and paid homage to the event, which shook the nation and the whole world.

Usually, brands put the focus on positive things while promoting its products, but sometimes they decide to forget about sweet things and dare to come close to the line, which divides the gritty criminal world and the life of model citizens—of course, only in advertising, not when doing business. Humorous or ironical advertising campaigns featuring robbers, spies, thieves, corsairs, undercover agents, peace-breakers and all sorts of baddies (barring cruel dictators) as well as their victims are showcased in this review.