Leo Burnett

American kids will get books instead of toys with McDonald’s Happy Meal packs in November

McDonald’s is going to treat U.S. kids with books along with its traditional food in Happy Meal packs from November 1-14. For the literacy-boosting promotion, the fast food giant has self-published four children books featuring cute brand’s characters—no Hamburglar or Ronald McDonald are included. The books will replace traditional toys that usually go together with the Happy Meal boxes.

Continue reading →

Honda Australia awards LinkedIn users for assigning the best professional A-teams

Unlike many car manufacturers that hope to engage with the multimillion Facebook or Twitter audiences, Honda Australia has chosen a less popular, professional social-media networking site LinkedIn to promote its new Accord. The brand has collaborated with Leo Burnett Melbourne and ZenithOptimedia to launch a promotional website Honda Accord A-Team, where users (residents of Australia) can sign in with their LinkedIn accounts to enter a contest and win business-technology products worth AUD$3,000.

Continue reading →

Kellogg’s Crunchy Nut Granola Frightens Aliens away in a New Spot

Kellogg’s Crunchy Nut is launching a new commercial as part of the brand’s revived campaign under the “The trouble is they taste too good” tagline. A new “Aliens” commercial, which promotes Kellogg’s new variant, Crunchy Nut Granola, demonstrates that the passion towards the product can be even stronger than curiosity. The spot debuts on national UK television today, March 18, and will roll out to cinemas in early May.

Continue reading →

Samsung Presented «We AllShare» Global Film Experience Powered by the AllShare Service

One of most impressive events at CES 2013 was Samsung’s creative and innovative presentation of the company’s content sharing solution AllShare. To demonstrate the possibilities of the technology, which allows users “to wirelessly and seamlessly stream video, photo and music across all Samsung smart devices,” the brand used the most effective approach, the video performance created using the AllShare service.

Continue reading →