In an effort to save on energy, Levi Strauss & Co. is encouraging consumers to share their innovative ideas to aid dry clothing. Levi’s Care to Air contest is asking for unique ways and suggestions that augment or replace using a traditional clothesline and offer $10,000 in prizes to winners.
Levi’s
Yesterday Levi’s Portugal launched a two-day campaign in Porto and Lisbon. It features mannequins, which broke it free from the shop windows and stated their tour round the city. The runaways feel free in the busy cities, drive the car, go to parties and merge with the people around, as it’s shown in the spots.
The oldest jeans brand Levi’s has collaborated with the Original Fake creative group from Japan to design a new collection of vintage denim clothing. The new S501XX 1944 set is made in style of the war times, when the the Arcuate stitching on the denim over-alls was painted manually due to raw-materials saving.