Yesterday, March 31, Levi’s relaunched its British flagship store, and to support the event it brought posters to the London underground stations. The store was first opened on Regent Street 16 years ago, and now the store’s interiors are designed in the style of Wild West times to tie the atmosphere with the brand’s heritage. It has Victorian brickwork, various industrial casings and factory furnishings, taken from the Levi’s factories.

The posters at the London tube are rendering the same idea of blending modern period with the previous epochs. People dressed in casual clothes seem to be of no specific generation, they were and they are and they will be always, because Levi’s jeans apparel, which they are wearing, is good for any time and any country.