Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”
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Baileys revamps its bottle’s look as part of the ongoing “’Cream With Spirit” global campaign, launched last year. It is the brand’s next major redesign since June 2008, when a new bottle and outer casing design created by Bloom was introduced. The new packaging design has been developed by London-based Lewis Moberly.
The burlesque diva and fashion celebrity Dita Von Teese, the Cointreau ambassadress, is presenting another elegant piece as part of her collaboration with the brand. Last fall, the extravagant diva unveiled the Cointreau coffret and now she presents an elegant accessory, My Cointreau Travel Essentials bar, which allows us to create and savor the divine cocktails while on trips or at home parties. The round white box is designed in retro style and reminds of a hatbox, in which beautiful rich ladies used to carry their fashionable headdresses decades ago.
Diageo that has recently re-launched its luxurious Johnnie Walker Blue Label, announced on July 15 the start of the ‘Qream With A Q’ campaign. Qream is an ultra-premium cream liqueur was developed by the premium spirits and wine company in collaboration the Grammy Award-winning musician and producer Pharrell Williams. Williams helped to develop the taste and bottle design as well as the marketing and advertising campaign.