The burlesque diva and fashion celebrity Dita Von Teese, the Cointreau ambassadress, is presenting another elegant piece as part of her collaboration with the brand. Last fall, the extravagant diva unveiled the Cointreau coffret and now she presents an elegant accessory, My Cointreau Travel Essentials bar, which allows us to create and savor the divine cocktails while on trips or at home parties. The round white box is designed in retro style and reminds of a hatbox, in which beautiful rich ladies used to carry their fashionable headdresses decades ago.

Diageo that has recently re-launched its luxurious Johnnie Walker Blue Label, announced on July 15 the start of the ‘Qream With A Q’ campaign. Qream is an ultra-premium cream liqueur was developed by the premium spirits and wine company in collaboration the Grammy Award-winning musician and producer Pharrell Williams. Williams helped to develop the taste and bottle design as well as the marketing and advertising campaign.

Enhancing reality using new technology is always fun (numerous campaigns with QR-codes, which have been gaining momentum over the last months prove this). But this ‘code’ way of adding new features to the surrounding world is not the only way to make it look different: recently, Grand Marnier launched a new integrated campaign ‘Welcome To The Sunset Hour,’ which includes an innovative new app, enabling users to turn any picture on their phone into a sunset photo.

To become a muse for mixologists and inspire them to create a new cocktail (or present your own version) is an honour for any woman. The ambassador of Cointreau, gorgeous Queen of Burlesque Dita Von Teese is one of those who has her own new namesake cocktail called Cointreau MargaDita based on the iconic Margarita, the #1 selling cocktail in America. The new recipe is another addition to the global Cointreauversial campaign which has been featuring Dita since 2007.

Kahlúa®, the original spirit of Veracruz, goes back to its roots with the launch of its latest advertising campaign, «Delicioso.» With a focus on the brand’s origins—the heart of Veracruz, Mexico—the new campaign highlights its rich heritage and the compelling combination of 100 percent Arabica coffee and sugar cane spirit. Engaging consumers in the U.S. and Canada, «Delicioso» will feature executions across television, print, out-of-home and digital media.