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Art. Lebedev Studio Designs Identity for Chichvarkin’s New Venture Hedonism Wines

Last week London’s Mayfair saw the opening of one of the poshest fine wine boutiques in town — Hedonism Wines, co-founded by a former CEO and founder of the notorious Evroset chain, Russian businessman Yevgeny Chichvarkin along with Timur Artemiev.

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Posted on 08/27/201201/24/2013 News

Invention vs Convention, Revolution vs Revelation— a Tale of Two Olympic Identities

The article was first published on SCG London’s site on August 14th, 2012

I was in Moscow for a few days two weeks ago, and with Olympic fervour reaching unprecedented heights back here at home, I managed to spend two or three hours one night in a bar near my hotel, catching up on some of the action.

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Posted on 08/21/201208/22/2012 Opinion

Twitter Revamps Its Logo to Become a Flying Network

Twitter yesterday rolled out its revamped bird—a recognizable symbol of the second most popular social platform in the world. The new bird looks more simplified and sleek and Twitter said that from now on it will be the only one symbol for its network—no text, no ‘T’ and no bubbled typefaces will be utilized to present Twitter in the future. 

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Posted on 06/07/201206/07/2012 NewsSocial Media

Making a Statement


Have your say, share your thoughts with other readers

It is probably an understatement to say that the logo for the London Olympics has received quite a few negative comments. At its launch in June 2007, the identity was criticised by the media, the creative industry and members of the public. Not the most auspicious of starts!

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Posted on 03/13/201204/05/2012 Opinion

HEINEKEN’s New Corporate Logo Could Be Blue


We welcome your comments on the article written by Gaston van de Laar, Client Services Director at CARTILS, Amsterdam

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Posted on 10/12/201110/27/2011 Opinion

Beam Unveils New Corporate Branding

Beam Global Spirits & Wine, Inc. [Fortune Brands] has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., early in the fourth quarter.

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Posted on 08/19/201108/19/2011 News

Eurosport Gets Emotional with Launch of New Identity

Eurosport, Europe’s leading sports channel which is watched in 123 million homes across 59 countries with 13.2 million viewers per week (the most viewed pan-European channel), is launching a new identity inspired by the emotions associated with sport.

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Posted on 04/04/201104/04/2011 News

Euromonitor International Unveils New Look and Website to Its Fortieth Anniversary

As Euromonitor International approaches its 40th birthday, the company is pleased to announce a new image and website […]

Posted on 03/07/201101/24/2013 Agency News

BP’s Sunburst in TNK Logo Turns Black-and-White

British Petroleum has silently made changes to its logo on the website of its Russian company TNK BP, www.brandchannel.com reports.

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Posted on 02/28/201107/06/2011 News

What’s in a Name? Brands That Dare to Go Bare

You are welcome to share your thoughts on this article written by Dave Timothy, Senior Account Director at […]

Posted on 02/04/201102/18/2011 Opinion

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