As 100 days are left before the launch of London 2012 on July 27, brands are gearing up for the upcoming sporting event and launching their themed promotional initiatives and projects. Heineken, which will be supporting the Dutch team at the competitions, has presented its legendary Holland Heineken House, which is the official national house of Netherlands Olympic Committee (NOCNSF) this Games summer in London. The physical version will be unveiled later, but now the brand is offering Internet audience an opportunity to take a virtual tour about the space.