Brands not only change the way we consume and communicate, but also lead modern science forward, investing millions of dollars into research and innovation in such areas as molecular biology, chemistry, aerodynamics, electrodynamics, and others. This article is a recap of the most far-reaching scientific discoveries made by global and challenger brands in 2014.
Mars
While Starbucks is helping create more jobs across the USA, M&M’S is set to provide more rehabilitate houses to people across the country. The brand has launched a new campaign entitled “America Better With M,” which includes a partnership with Habitat for Humanity International and a series of efforts to encourage the nation to volunteer for the initiative in 2013. In addition the brand will launch a new product to support the project.
Wrigley’s Skittles invites its fans to create a holiday ad on the dedicated page, using all range of filmmaking tools. The brand known for its hilarious and weird “rainbow”-themed spots is offerings its consumers a splendid opportunity to make a DIY spot online and then share it with friends. After touching, sweating, tasting, etc. the rainbow, the brand now encourages its fans to create the rainbow in their own advert.