As it turns out, 2011 is a year of milestone anniversaries for a number of global brands—Coca-Cola celebrated its 125th anniversary in May, Mercedes-Benz marked 125 years after the first automobile was invented, Starbucks turned 40 and Perrier-Jouët celebrated its 200th birthday with a glamorous edition. For Wrigley, the iconic chewing gum company, a subsidiary of Mars, this year is also very important—a century ago, on October 19, 1911 the genuinely American company, which was founded in Chicago in 1891, opened its office in London, selling its gum product in a chemists shop. Then, 100 years ago, its capital was just £2,000, and now it grew dramatically, since “more than 90% of the gum chewed by Britons is made by the company, says Mars Inc..
Mars
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.
Mars, Incorporated and its subsidiary Mars Food donated $100,000 to support the National Archives exhibition ‘What’s Cooking, Uncle Sam?’ in Washington, D.C. The food exhibition explores the U.S. Government’s influence on the American diet. The money will be used to launch and support the activity with educational programs, publications, and online materials. Mars Inc gors on with social initiatives in different countries.
Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.
To celebrate the release of new Snickers Peanutbutter Squares, Mars Chocolate North America has rolled out a new Facebook application that allows users to change the ‘Like’ button on their profile page into ‘Love’ button. This tool is a part of the online campaign aimed at attracting more Facebook users to the page dedicate to the newly-released Snickers Peanut Butter Squared.
The new product that consists of two square pieces is available in most mass, food and convenience stores and farmacies across the United States at a recommended price of $.89.