It’s not every day that five icons from the candy world decide to drop everything and venture to the Great White North, but their bags are packed, and they’re ready to go. Over the next ten months, Canadians are invited to join M&M’S® Spokescandies Red, Yellow, Blue, Orange and Miss Green as they criss-cross the nation and follow them on their new Twitter account, @mmscanada. The Spokescandies will tweet their travels, post photos and postcards, and ask Canadians to tell them where they should head to next.
Mars
Mars gets focused on re-uniting adults and regular football in England. The chocolate brand in partnership with The FA to launch a campaign entitled ‘FA MARS Just Play’ across the country to encourage its consumers to take a ball and head to the pitch with their friends to play a football mach like they did when they were kids. Through the new initiative, the brand is “aiming to get 150,000 new participants playing the game for at least 30 minutes a week by September 2013, and deliver a total of 3.9m hours of extra football played each year throughout England,” thefa reports.
Mars Chocolate North America fired up the engines earlier this year for its third annual M&M’s Most Colorful Fans of NASCAR contest. Building on Mars’ status as the official chocolate of association, the contest follows the release of M&M’s social community, which was launched in February at the official website of NASCAR.
Wrigley‘s Juicy Fruit is continuing to deliver sweet things to brighten up our day. Having provided its fans with an opportunity to listen to a cute serenading unicorn (quite a unique thing, actually), now the brand has released another entertaining feature, a mobile phone app “Sweet Talk,” designed to bring joy though simple humorous phrases.
Skittles is at it again summoning fans to help «send a guy through bowling college». This all part of their social networking them «Mob The Rainbow» where Skittles will help someone achieve their dream. If on their Facebook page Skittles get 100,000 «likes» from their fans, they will send a person to learn bowling to achieve a lifelong dream.