Mars chocolate is engaging football stars of the previous generation in its new campaign. The company has invited sport legends Stuart Pearce, Peter Shilton, Viv Anderson, Terry Butcher and Bert Williams, who is now in his 90-ies, and created a TV-campaign, launched in the UK.
Mars
Snickers has presented its “More Nuts” digital promotion, dedicated to the “Get Some Nuts” follow-up for the British market. Previously, it was announced that the campaign for the new variety with more nuts than before cost £1 million. In January the brands only outlined the general idea of the projects, and now we can see how those have been implemented on the Daily Mirror website.
The online version of American newspaper USA Today has presented the Ad Meter shortly after the Super Ball game was finished. With the help of online voting they are going to determine which of the 63 commercials aired during the game was most adored by people. As for now the Snickers spot is beating five Doritos, one Budweiser, two Coca-Cola, one Dr. Pepper and one Dove Men+Care commercial among others.