The House of Martell has revealed the next phase of its ‘Martell Cordon Bleu Modern Masters’ dedicated to dedicated to expressing Martell Cordon Bleu’s nature through the unique vision of selected artists. This time the brand collaborated with French film maker and photographer Bruno Aveillan.

Photo: Martell Cordon Bleu’s artistic environment by Bruno Aveillan

In his interpretation, the iconic Martell Cordon Bleu bottle is set in an exquisite space-turned-gallery and bathed by the warm glow of light installations. Moving silhouettes converse intimately against a backdrop of modern art, revealing an elegant, urban allure.

“What interested me was the meeting of two worlds,” said Aveillan. “Martell Cordon Bleu alludes to a century of savoir-faire, meeting an environment edging into the avant-garde. I wanted to create a fragmented, impressionistic look to engage the viewer in a more emotional way.”

Watch the video about the process of making this experience live.

In July, Martell Cordon Bleu released a film devoted to the brand’s 100th anniversary.