The House of Martell is launching a new campaign for L’OR de Jean Martell in a new luxury gift box, the “Dôme”, created by French designer Eric Gizard. The campaign’s tagline “Rare Encounters” mirrors the values and story behind the precious blend of over 400 precious eaux-de-vie, some over a century old.
Martell is set to launch the first expression of its ‘Millésimes Collection,’ exclusively to travel retail on November 23, 2011 within the Martell Experience Boutiques at Hong Kong and Kuala Lumpur International Airports. Carefully selected by Martell’s Cellar Master Benoit Fil, from the House’s oldest cellar built in 1833, the Chais de la Coquille, the Millésime 1968 is a rare single eau-de-vie from the Grande Champagne growth area, a land known for its powerful and structured eaux-de-vie.
Martell has unveiled a new look for its VSOP which recently launched in the Singapore and Malaysia domestic markets. The new bottle and eye-catching packaging reflects Martell’s brand identity and strengthens its status as a premium cognac. Martell has also produced new lifestyle photography to support the contemporary and stylish image. The revamp of Martell VSOP is now progressively being rolled out throughout the world.
An encounter between prestigious Martell cognac and Jean Nouvel, one of the world’s most famous modern architects, has given rise to The Martell Amber Lamp: a polysemic work created as a tribute to the virtuosity of Martell cognac. This luminous sculpture consists of an imposing glass bulb with a tall metal staff; its striking architecture glows with life and captivates with sleek, poetic charm.