M&C Saatchi has developed an emotional campaign for Transport for London, designed to make people be more tolerant and not let their emotions out on the road. The “Share the Road” effort features a film as well as a dedicated page that explain why we should be more considerate on the roads to have safe journeys.
M&C Saatchi has created a lovely vibrant campaign for Transport for London, centering on the upcoming Tour de France cycle race in London, slated for July 7. The campaign that encompasses outdoor, press, digital and radio promotes the event and, which is yet more important for the Londoners, tells about the free routes on the day of the competition.
The Australian Marie Claire, the women’s lifestyle magazine, has collaborated with six local advertising agencies for the campaign aiming to help younger female audience build self-esteem. The initiative inspires women to love their bodies from early age, even during tough life periods such as puberty, when they might feel clumsy and not attractive.
Stockholm Art Week encourages anyone in the capital of Sweden to become an artist and join the powerful art movement using digital technologies. During the event (February 11—17), an iPhone app is launched—the application created by M&C Saatchi Stockholm and developed by Sparkling Zoo, which can be downloaded here, enables you to paint with your feet in the digital space and see the result in the real life.
UGG Australia has launched ‘The Chase,’ the campaign highlighting the brand’s Spring 2012 line of various footwear, bags and jackets for male consumers. Since the new promotion is dedicated to men, it’s revolving around probably the most cherished dream of any guy—to get in a classic Pontiac GTO and drive away with a gorgeous lady next to the driver’s seat. The new marketing effort, developed by M&C Saatchi and featuring quarterback Tom Brady, started on March 5, the first Monday of spring 2012. It includes print, digital display, social, mobile, events and PR and of course the centerpiece of the campaign, a short online-film split into two parts, which can be seen on the official website of the brand.
M&C Saatchi has created an integrated campaign to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games. Developed for Transport for London (TfL), the Olympic Delivery Authority (ODA), and other transport operators, this is set to be one of the biggest communications campaign associated with the London 2012 Games, and launches on 30 January.