To promote the “Dare To Be Tender” message in France, Milka and the Paris-based ad agency Buzzman are rolling out a new ad campaign for which the brand had to change the entire manufacturing process to create 13 million chocolate bars that were all missing the last square. Consumers who buy an unusual bar in a promotional packaging can decide whether they want to claim this morsel back or give it to their dear ones.

The chocolate brand Milka is continuing to deliver the pleasures of the Alps world to those who just can’t live without sweet treats. The online campaign, which was developed by the Ogilvy agency, is rolled out on the Russian market. The company is spreading the holiday spirit with the help of Santa Claus, dancing snowmen, gifts in bright holiday packaging and fun activities.

Milka became extremely popular and welcomed in airports (of Spain, Germany, Turkey and other countries) thanks to Kraft Foods World Travel Retail’s strong promotional ‘Alpine world‘ campaign named ‘Enjoy the Alpine Goodness of Milka’. Around the world Milka presented chocolate samples to travelers so that they could enjoy the great taste of products and know more about the product range.