Milka signed a new deal with Eurosport to promote its association with winter sport and its sponsored ski team — Milka Ski Girls.

It includes advertisement during the Eurosport’s coverage of the Alpine Ski World Cup and the Alpine events at the 2010 Vancouver Olympic Winter Games in February next year. The brand also presented the special website — www.milkaskigirls.com.

The project offers pictures, blogs and videos, as well as competitions to win prizes, including a trip to the Alpine Ski World Cup finals.

via Brand Republic