Coors Light is grabbing a piece of the Super Bowl XLV spotlight—and shining it on the fans. Beginning now and running through February 6  the official beer sponsor of the NFL and Super Bowl XLV is encouraging legal-drinking-age-consumers to ‘Snap, Send, Score’ for a chance to win unthinkable access to the biggest football game of the year and other great prizes.

MillerCoors reinforces its commitment to protect and preserve local water resources, a key sustainable development priority for the company, with its second annual Water Stewardship Volunteer Month this September. MillerCoors breweries across the country will partner with local non-profit organizations to host employee volunteer activities focused on protecting local watersheds.

MillerCoors LLC is encouraging to collect bottle caps and can tabs and at the same time to benefit veterans that have served in Iraq and Afghanistan. Via their Miller High Life brand and in cooperation with the Iraq and Afghanistan Veterans of America the company has created a campaign named “Give a Veteran a Piece of the High Life” focused on collecting the recyclable items in an effort to raise a contribution up to $1 million.