Nokia unveils the freshest solution that turns charging on the go (literally) into a reality using wearable technology. The piece—charging trousers—was developed by British fashion designer A. Sauvage based on the new Nokia DC-50 wireless charging plate for Lumia smartphones.
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Nokia is rolling out a color-centric campaign that is dedicated to a new milestone in the company’s history. On April 25, Microsoft has finally completed the acquisition of almost all Nokia Devices and Services business. To celebrate this, Nokia decided to pay tribute to part of its DNA—color—in a new communication effort, Not Like Everybody Else, which comes to be the first campaign after the Nokia business gets under the banner of Microsoft.
The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft’s campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.
The war between Samsung and Apple is escalating and moving from the tablet and smartphone market to wearable electronics. Shortly after the speculation about Apple’s upcoming smart watch spread, Samsung Electronics Co. announced it was developing a high-tech wristwatch, too. This news follows the last week’s release of a new flagship phone, the Galaxy S4.