Coldplay Will Perform during the ‘American Express Unstaged’ American Express, in partnership with VEVO and YouTube announced that Coldplay, the Grammy award-winning rock band, will be the latest performer in its popular livestream music series, ‘American Express Unstaged’. Continue reading →
Smirnoff Celebrates the Night Life with a New Series of Bottles Smirnoff launches a new series of limited edition bottles based on the nightlife of four of the world’s biggest party locations—London, New York, Rio de Janeiro and Australia. Continue reading →
Nestlé Prolongs Its Sponsorship of the Salzburg Festival until 2015 Nestlé announced it extends its sponsorship of the Salzburg Festival until 2015. The company has partnered the prestigious annual music festival in Austria for 20 years helping to open up classical music to young people. Continue reading →
Coca-Cola Rolls out a New Global Campaign, Move to the Beat Getting ready for London 2012 Olympics, Coca-Cola rolls out a global integrated campaign, Move to the Beat. The campaign will demonstrate the 2012 Games and sport in general in a way to inspire young people around the world. Continue reading →
Coley Porter Bell and DJ Ferry Corsten Mix It up for Olmeca Limited Edition Brand design agency Coley Porter Bell has teamed up with world famous DJ Ferry Corsten to co-create a limited edition bottle for Pernod Ricard’s Olmeca tequila. Continue reading →
Coke Zero Invites Consumers to Create the Next Dance from Zero Coke Zero has kicked off ‘Make it possible’, a new global ad campaign with a slogan ‘Film your audition’ that includes performing talents involvement. Continue reading →
Bud Light Launches New Ad Campaign Featuring Pitbull Bud Light, the Anheuser-Busch InBev’s brand has involved the Cuban-American hip hop star Pitbull into its new TV campaign. The campaign targeting the Hispanic audience first of all, but will run not only on Hispanic TV but on major U.S. broadcast networks as well. Continue reading →
Vimeo Has Launched the Music Store Vimeo launched its Music Store, a new service intended to make it easy for users to discover and license music within Vimeo. Continue reading →
Pepsi Rolled out ‘Music Icons’ to Air during The X Factor Recollecting its rich music past, Pepsi rolled out a new television spot titled, ‘Music Icons’ yesterday during the debut of Fox’s The X Factor. The spot, featuring global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey, teases viewers with a question ‘Who is next?’ Continue reading →
burn Presents the ‘Nothing But the Beat’ film about David Guetta Coca-Cola’s burn presented the documentary about its global marketing partner, DJ David Guetta titled ‘Nothing But the Beat’. A full-length film chronicles David Guetta’s life, career and his rise from underground house DJ to global superstar. Continue reading →