AXE targets its male auditory with two things most of them love—gaming and rock music. The brand offers fans an access to both. Beginning today, guys can download an advance unreleased track from the popular Asking Alexandria on the brand’s social gaming hub, Planet AXE, months before the album’s release.
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Gap’s new global marketing campaign for this fall, Shine developed in partnership with Ogilvy, gains momentum. Gap rolls out its new fall collection called ‘Icon Redefined’ in a series of short films featuring different musicians and dancers who wear Gap’s iconic garments but with a modern twist and in rich color palette.
Coca-Cola’s Relentless Energy Drink brand has released its first commercial starring rapper Professor Green, who was announced its ambassador earlier this summer. The musician, who last year also became the face of PUMA, is an ideal match for the energy drink since he embodies the product’s bold and rebellious spirit and attitude, and this is reflected in the advert, which aired last week.
Following the news about Nike+FuelStation just launched in London, we found out another FuelBand project created by Nike in collaboration with Dazed Digital magazine and Los Angeles-based music producer Nosaj Thing and FAIR, LA, the west-coast design and technology collective led by Julia Tsao. The partnership has resulted in the FIELD, a film that fuses technology, human movement and music.
Mountain Dew continues its partnership with musician Lil Wayne as part of its DEWeezy campaign. The company has also partnered with action sports youth development agency STOKED to launch www.deweezy.com, a hub for fans where they can learn more about the project and help to bring the next DEW/Lil Wayne commercial to life.