MINI, which is known for reshaping consumer experience in the most extravagant ways remaining loyal to its nature, has made another experiment to drive ultimate fun. The brand turned the MINI Brand Store, where it sells its cars and the branded merchandise to Club MINI Amsterdam for two days during the 5-day Amsterdam Dance Event (ADE). For the initiative, the brand collaborated with Spotify to host performances of famous international DJ’s such as DJ Chuckie, Gregor Salto and The Flexican.
music
This summer ABSOLUT was on a tour around the UK with its Blank art project offering people an unconventional digital experience. The hit of the project was a soundproofed booth. Anybody could enter it, choose their favorite track and dance using their bodies as digital brushes to create digital trails in real-time. The background was blank and served as a canvas for consumers’ artwork.
Converse, which celebrates creative independence and is committed to helping emerging musical talents to speak (or, sing and play) out, is bringing its unique experience, Converse Rubber Tracks, to a new land. The Brooklyn-based studio of the brand, where aspiring musicians can record their tracks free of charge, is arriving in Montreal, Canada next week, September 17-22. The “Converse Rubber Tracks in Montreal” pop-up studio will be opened as part of the POP Montreal International Music Festival.
Can the black colour be festive? Of course, if the celebration involves Guinness, the legendary dark beer. The iconic beer brand is getting ready for the one of the biggest dates in its history, Arthur’s Day (September 27), dedicated to the brand’s founder Arthur Guinness. The new global ad, which was created by Saatchi & Saatchi, shows a small village, which is preparing for the celebrations—people are painting everything black.