After introducing its Olympics anthem, Coca-Cola continues to reach young audience with music-related campaigns. Now, the beverage titan is partnering with five stars to launch celebrity-designed themes for Tumblr which teens will be able to install customized themes on their Tumblr pages.
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Red Bull together with agency Tequila Sydney has launched an interesting project called Beat Suite Tweets. A special online program analyzes the sentiment of your tweets and produces an appropriate sound bite suggesting different styles and instruments. Created mini soundclips can be shared in social media.
Coca-Cola launched Anywhere in the World, the anthem for the brand’s London 2012 Olympic campaign globally on May 16. The exclusive track created by Mark Ronson to be the centerpiece of the brand’s Move to the Beat campaign is available for purchase online. To create the track Ronson traveled the world record the sounds of different sport arts. Then he collaborated with UK chart-topper Katy B to provide the vocals.
Riding in a modern car doesn’t only mean convenience, but also implies unique artistic experiences as the vehicles of today are real masterpieces, both inside and outside. BMW, which supports art with numerous initiatives and partnerships as well as creates its own models with a creative touch, is participating in a new project, Frieze Sounds, developed as part of its partnership with Frieze Art Fair New York. BMW has been providing the Frieze Art Fair VIP shuttle service with its cars since 2004.
Pandora, one of the most popular personalized radio services has rolled out the ‘Inside the Music’ program, in partnership with Intel. The program offers users the opportunity to explore behind-the-scenes of the Pandora Music Genome Project providing them with all necessary information on their favorite music.
These days, Indio, CA is witnessing the 2012 Coachella Valley Music and Arts Festival, one of the biggest music events in the country, hosted for two consecutive weekends—in 2012, it is rolling out on April 13-15 and April 20-22. A huge number of attendees prefer to stay on the event’s campsite in the desert settings during these two weekends, and since such festivals just can’t do without chilled beer, people will need a safe and cold place to keep their bottles in. Heineken is addressing this problem by offering Coachella guests to keep their precious beer in the Heineken Cold Storage Room, which is like a real beer bank.