Nespresso has made real people and emotional moments the core element of its first-ever Australian advertising campaign, “Nespresso Coffee Moments.” The marketing effort, realized by via McCann Australia (creative) and Weber Shandwick (integrated), is infused with a big dose of sentimentalism as it explores the intimate connections between the consumer and coffee, revealed through visuals and video.

Brands deliver tons of products and services across the globe, but do they really contribute to making people’s lives brighter? In June, Havas Media released its annual Meaningful Brands index (MBi) outlining a positive impact of brands on people’s lives. The study comes as a unique framework to “analyze and track the connections brands have with our quality of life and well-being,” as the global media expert explains it.

Nestle USA is tapping into the educational healthy-diet movement with a new campaign “Balance Your Plate with Nestle,” that aims to provide Americans with simple tips and tools on how to cook tasty and balanced meals at home. The new project highlights the importance of using frozen prepared fruit and vegetable entrees and putting them in the “center of the plate” along with fresh components.

Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand’s ‘Secret Society’ party in Paris and virtually live someone else’s live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier’s campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier

Nestlé is celebrating the 75th anniversary of its flagship instant coffee brand Nescafé. The brand, which was conceived soon after the Wall Street Crash in 1929, turned to be extremely successful and has spread across more than 180 countries. Nescafé, which is claimed to be the world’s first instant coffee, is now consumed in giant volumes—over 5,500 cups of different brand’s varieties are drunk every second globally.

After collaborating with Campari on the brand’s annual calendar, Penelope Cruz decided that she definitely needed some coffee to re-energize, so the Hollywood A-lister agreed to star in a new Nespresso USA TV ad. The brand from the Nestlé portfolio launched the first TV campaign by Interpublic’s Martin Agency in the USA earlier this year, and it hopes that the new phase featuring one of the hottest female celebrities will help it stand out this season. Until recently, the brand has been focused on the markets located outside the USA—in 2006, the brand launched a gorgeous campaign starring George Clooney, a true US man, to promote the capsules in Europe. Now, Nespresso has hired a non-American female to appeal to US consumers.

The Purina brand, which is more often associated with cat’s food, released a campaign to promote its nutrition mixtures for smaller animals such as rabbits, birds, hamsters, etc. The marketing initiative dubbed “Big Thoughts From Small Animals” was developed by Colle+McVoy—it includes a series of six short videos and promotion on the Purina’s Small Animal Food Facebook page.