Nestlé is promoting itself as one of the most ‘student-friendly’ brands in Brazil. The food and drink manufacturer teamed up with the JWT agency to target the college and young employees audience with a new campaign, in which it is assuring that Nestlé brands can deal at least with one problem in the beginning of ‘adult’ live—the problem of proper nutrition.
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In 2009, Nestlé and Salzburg Festival launched their Young Conductors Award with the Gustav Mahler Youth Orchestra to provide highly gifted young conductors with a valuable boost in their career. This year the initiative was continued, and the panel of experts selected the new winner, 27-year old David Afkham from Germany.
Time has come for Kit Kat to step into the virtual world of augmented reality. The Nestlé-owned brand and pop group Scouting For Girls are introducing a big marketing project, which uses new ways of engaging youth. The Kit Kat’s new project dubbed «Kit Kat Brings Music To Life», which is the brand’s most massive spending on the cyber sphere to date, was devised by the Skive digital agency.
The transition from summer to school signals the start of busier schedules, which can make it challenging for families to stay connected and maintain healthy eating habits. To help everyone stay on track, Nestlé once again celebrates the new school year with an exciting back-to-school program featuring helpful tips, nutritious meal ideas and family-fun activities on NestleFamily.com/backtoschool.
Dita Von Teese, the famed American queen of burlesque and the face of the Perrier’s “Paparazzi” limited edition water, launched just for this summer, is inviting adults to come and visit her gorgeous online mansion. The doors of the huge house, where Dita is sharing her sensual experience with those who can do justice to it, are open only for people of proper age (standing in front of the gate, visitors are to enter their date of birth on a special plate).
According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the top five listed.