YesYesNo, a provider of solutions that combine creativity, artistic vision, and R&D, in cooperation with DualForces have developed an unseen solution that allows creating works of art by bringing sport and cutting-edge technology together. In other words, the companies presented software that would allow athletes create dynamic paintings using their feet as they run.
Nike
Nike pays tribute to the art of surfing by releasing a new film ‘Leave A Message’ in a month, on May 24 at www.nike6.com/leaveamessage. The sportswear manufacturer which is known for its strong dedication to spread the sport culture and celebrate the professional athletes as well as amateurs through a range of its projects, this time focuses on women surfing. The movie, which will be launched under the Nike 6.0 action sports brand’s banner, is all about 6 girls from the USA and Australia and who can subdue the almighty waves in the most elegant way ever seen.
Converse, the world-renowned footwear brand known for its passion for music and independent artists, has unveiled a new campaign comprehensively implementing the potential of modern-day audio-visual arts.
The campaign entitled ‘Desire’ represents an interactive experience at Schuh’s flagship store in London as well as in other brand’s venues in the U.K. It is based on the ‘Three Artists, One Song’ concept unveiled last year that was designed to create a free MP3 song starring Kid Cudi, Bethany Cosentino (Best Coast) and Rostam Batmanglij (Vampire Weekend). This year, in its new campaign, Converse has brought together another creative threesome. They are Paloma Faith, Graham Coxon (Blur) and Bill Ryder-Jones (The Coral) and have collaborated on an EP called Desire.
Being a long-time supporter of various art projects, Converse comes out as a global sponsor of the LIVE digital design tournament 2010-2011 by Cut&Paste. The brand is once again inviting artists, designers, illustrators, and creatives in the disciplines of 2D, 3D, and Motion Design to compete in creating bespoke digital animation pieces as fast as only professionals can.
TreeHugger, the leading media outlet dedicated to covering news on “the people, ideas, projects, and memes that are pushing green into the mainstream,” is presenting the winners of its third annual Best of Green Awards. The team behind the project looked though numerous examples of doing good to nature and selected over one hundred winners in eight major categories, who are being announced during this week (April 4—8). TreeHugger also invited audience to partake in determining their favourites—over 50 nominees got the second annual Best of Green 2011 Readers’ Choice Awards based on people’s choice.
To promote the new range of the retro styled Converse Padded Collar Loopback created exclusively for the sportswear retailer Foot Locker, SapientNitro developed a lovely campaign that will be rolling out for two weeks across Europe. The integrated promotion, which was kicked off on April 3, includes activity on Foot Locker’s Facebook page, an advert as well as outdoor element in Germany and in-store engagement in a number European cities.
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc. In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.
Nike celebrates speed and dexterity via its latest campaign dedicated to the new SuperFly boot. The previous model, Mercurial Vapor SuperFly II, was presented back in February 2010 and appeared on-counter in April last year. Now, the brand is going to release Nike Mercurial Vapor Superfly III (it will arrive in stores starting this Thursday), and for the launch it tapped 16 top professional football players including Cristiano Ronaldo (who appeared in promotion for the previous models), Clint Dempsey, Marco Borriello, Zlatan Ibrahimović and more. The campaign entitled ‘Who Is Superfly?’ is running on Facebook and features a series of short vignettes showcasing the athletes.