On February 01, Umbro announced the launch of Umbro 1350 — a new global campaign to support the range of its off-pitch sports apparel. According to the blog of the football apparel manufacturer, this «collection…is inspired by the iconic ‘taping’ that featured on some classic kits in the 1970s» and represents a range of ‘Diamond icons’ to be worn both during the footbal game and off-the-pitch life.
The campaign was developed by Manchester-based Love Creative agency.
The running theme has been one of the most explored ones in Nike’s promotional activity. This motif is frequently employed in interior designs of the brand’s flagship retail locations all around the globe. In October, the sport gear brand invited fans of urban running to visit the renovated 1948 store located in the capital of England and see the impressive installation ‘From Moon to Lunar’, which was created as a tribute to the iconic sneakers and the brand’s heritage. This time, in December 2010, Nike re-imagined the space of its Berlin Stadium keeping loyal to the same ‘cosmic’ style.
Nike teamed up with Wieden+Kennedy to develop (and launch) another project, which unites people and helps promote the idea of urban running across the planet. On January 4, the brand kicked off an Ekiden relay race (ancient Japanese sport), which is designed to engage as many runners as possible within two months (the initiative closes up on February 28).
Knicks Poetry Slam is a joint project run by the New York Knicks and the Urban Word NYC (a non-profit organization involved in the field of youth literacy and personal development) aimed at encouraging young people from the big city to have their say in poetic format. This project is supported by the leading sportswear brand as Nike. This is a competition for young poets that allows them to demonstrate their talents in public and compete with others for a chance to earn a better future: the winners will be awarded with educational grants, $450,000 in total, www.nikestadiums.com reports.