The sportswear major brand Nike teamed up with the independent Japanese artist Yuko Kanatani for the Tight of the Moment project, that merges athletic performance and offbeat artistic philosophy. Together, they’ve created a capsule collection that includes NTM-Magical Kaleidoscope tights and a bra with a pattern that highlights the key heating and cooling zones of a body in action.
Nike updates its sustainability-driven MAKING app with new features and an extended range of apparel and footwear materials that were analyzed in respect of eco standards. The new version of the application provides detailed information on the environmental impact of the materials that designers use in their collections.
Nike has unveiled groundbreaking changes to its wearable gadget for tracking physical activity, Nike+ FuelBand, as well as re-launched its Nike+ Accelerator program. The updated version of the device, Nike+ FuelBand SE, features an updated software, connectivity through Bluetooth 4.0, along with some new functionality, improved durability and flexibility.
Nike reviews the 10+ years of the international sports career of LeBron James, the basketball icon of today and one of the brand’s ambassadors. To mark the occasion, Nike has created an interactive experience “LeBron James: A Decade in the Making” that highlights every milestone of the player’s on-court evolution since he made his debut for the U.S. national team at the 2004 Olympics. Along with a retrospective of his achievements, Nike features styles from the LeBron shoe series.
Nike is rolling out its first campaign dedicated to the Olympics 2020 that will be hosted by Tokyo in seven years. The idea behind the effort by Wieden + Kennedy Tokyo is that there’s much time left before the games launch, so we all have seven years to decide what our life will be like in nearly a decade. The campaign is running under the tagline “Nothing has been decided yet.”
Nike has released the NikeFuel Map dedicated to London and its runners. With the new map, the sportswear brand is encouraging the Londoners and visitors to the capital to explore the city outside the Tube on foot. The new effort highlights the tracking NikeFuel wristband, which measures athletic activity of a wearer during the day.
Nike which creates sportswear to enhance people’s athletic power, has unveiled its new design ethos, Nature Amplified. It mirrors the production philosophy that has been guiding the brand for years—putting together body movement, scientific data and athlete insights to create a sportswear for the best training experience.
Nike has released a new app, MAKING, to inform product developers on the environmental performance of the materials they use in their work. The app, powered by data from Nike Materials Sustainability Index (MSI), contains detailed information on silk, leather, wool, polypropylene, rayon-viscose and more.
Nike is launching a new campaign in England, encouraging the soccer fans to prioritize country before football clubs. The effort dubbed “Country First Club Second” is set to be rolling out across social-media platforms, coinciding with the launch of the new Nike England kit, which was unveiled earlier this week.