Nike Basketball proved that it ‘never stops’ (as the brand declared in the previous campaign) with the launch of the new marketing promotion starring basketball legend Kobe Bryant. He has reached remarkable success in his life and now, with his own example can inspire talented individuals around the globe to achieve yet bigger and bolder goals. This became the core point of the ‘The KobeSystem: Success for the Successful’ campaign, which spreads the athlete’s ‘Attack Fast, Attack strong’ philosophy and promotes his revolutionary new signature shoe, the Nike Kobe VII System Supreme.

The time around the first days of January is just perfect for making resolutions for the whole year, and since 2012 promises to be very sportive with the London Olympic and Paralympic Games, a plan for this year should include a bunch of sport related goals. Nike supports both renowned athletes and ordinary people who just like to keep fit and encourages them to make a pledge on Twitter on how they will #makeitcount in the coming 12 months.