Nike has unveiled a brand new solution for tennis players entitled the Nike Zoom Vapor 9 Tour—a pair of tennis shoe that was designed by famous designed Tinker Hatfield in collaboration with tennis star Roger Federer, who gave feedback on the new shoe.
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Nike Basketball proved that it ‘never stops’ (as the brand declared in the previous campaign) with the launch of the new marketing promotion starring basketball legend Kobe Bryant. He has reached remarkable success in his life and now, with his own example can inspire talented individuals around the globe to achieve yet bigger and bolder goals. This became the core point of the ‘The KobeSystem: Success for the Successful’ campaign, which spreads the athlete’s ‘Attack Fast, Attack strong’ philosophy and promotes his revolutionary new signature shoe, the Nike Kobe VII System Supreme.
Nike doesn’t like winter in its new ‘Angry Winter’ campaign created by ad agency W+K and B-Reel Films. To help people fight back the cold season, Nike has launched a dedicated web site on which people can play an online game and help athletes combat the cold as well as win prizes. Nike is promoting its winter gear with help of athletes Alex Morgan, Allyson Felix and Greg Jennings.
Nike, a brand that never stops supporting athletes in various categories including skateboarding, running and basketball with films and initiatives, has introduced a new innovative product called SPARQ Sensory Performance (SSP), which is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance.