Nike

Nike’s ‘Lunar Runs’ Encourage Chinese to Run at Night

Nike has rolled out a new ad campaign in China that  calls on people to run, even at night. Nikes effort to challenge Chinese, especially from big cities, to put on running shoes is reinforced with a new web video featuring runners who talk about why they run. A highlight of the video is the story of Salad, a stressed-out 25-year-old office worker who lives in noisy Shanghai and decides to run at night. 

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Nike Releases a Webfilm about a Girl, Who Loves Jogging: Run, Alice, Run

Nike, which has developed a range of social and marketing initiatives dedicated to running, is now presenting another light heart campaign to promote its Nike’s Lunarglide + 3 Shields shoes and the running culture around the globe.  The sportswear brand teamed up with Wieden + Kennedy Portland to develop a series of Nike Running episodes revolving around the key webfilm titled ‘Some time together,’ which went online last week. This is a story of Alice, a girl, who just can’t stop running, which makes her family and friends really sad—as it turns out, the only way to connect with the girl is to join her on the track.

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Converse Placed ‘In Case of Emergency’ Boxes with Winter Boots across the UK

Converse is one of the most unconventional brands in the footwear sector, the commitment to amaze public and support pioneering spirit underlies the chucks label’s philosophy since the day the brand was started. Converse has kicked off a great ambient campaign in the UK, which offers passers-by an opportunity to take the brand’s shoes in extraordinary situations right in the street. To launch the promotion dubbed ‘In case of emergency’ (or I.C.E.) Converse put its winter boots into special red street boxes in secret locations across the country—the shoe wear can be taken out by any one, if he or she really needs it.

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